Austin Real Estate Marketing Plan
Get the Straight Facts About What Can Make or Break the
Sale of Your Home.
Selling your home is one of the most important decisions you
will make in your life. How much is it REALLY worth? How long
will it take to sell? How do you handle buyers making undesirable
If you were to try to sell your home yourself, where would
you begin? Did you know that less than 5% of homes sell
through newspaper ads and Open Houses? As professional
REALTORS with years of experience and a proven track record,
it is our job to guide you through this complicated process,
from beginning to end. We want you to help you get the maximum
value for your home.
Here are just some of the things that we can do to market
and sell your home:
- Buyers, of course, want to buy your home for as little
as possible. Through detailed comparisons between your home
and recently sold homes, and other properties currently
on the market, together we can determine what your home
is really worth in today's market. In the industry this
is called a Comparative Market Analysis or CMA. We
do this for you, for free. It's critical to know the "price-per-square
foot" of homes that have SOLD recently in your area... this
gives you a much better idea of what your home might actually
sell for, as compared to only looking at the prices of homes
for sale. It’s also important to compare your home to others
that are truly comparable (in terms of size, number
of bedrooms, age, and many other features), not to just
any home that is in the same neighborhood as yours.
- Buyers have their own timelines, which might not be yours!
We make sure they don't waste your time by pre-qualifying
them as to their real ability to afford your home.
- More buyers interested in your home means more money in
your pocket when it is sold. Our extensive marketing
of your home assures you of maximum value. For example,
this web site (and others) will market your property all
across the Web. Did you know that over 80% of home buyers
turn FIRST to an Internet home search before calling
a REALTOR? Your home will appear on REALTOR.com, Yahoo Real
Estate, Microsoft MSN HomeAdvisor, and literally DOZENS
of other top national sites (many more websites than the
typical REALTORÂ® utilizes). You may not realize that the
MLS and some websites automatically broadcast listings to
a few of the top national sites (such as REALTOR.com) -
ask your REALTORÂ® what they do above-and-beyond that! We
pay to advertise your home on many more websites and reach
THOUSANDS more potential buyers than most REALTORS. Many
of our agents maintain one or more personal websites that
receive thousands of visitors every week! Some of our REALTORS
have earned the e-PRO Internet Professional certification
by the National Association of REALTORS, and are PROs at
marketing your property on the Web!
- Talk to us about the unique marketing plans that we
use that capture HOT LEADS! We would love to describe this
in detail and explain why the old, stale methods used my
most REALTORS don't do anything to get your home sold! Ask
us why Open Houses, newspaper ads, flyers, and "Just Listed"
postcards are a waste of money and time (and, in some cases,
are designed to promote your REALTOR, NOT your home!).
- We do not just list your property in the MLS and put a
sign in the yard. We spent a lot of money marketing your
home. Beware of REALTORS offering discounted commission
rates - that cut is likely coming out of the marketing budget,
not out of the agent's take-home pay! We'd be happy to discuss
the commission structure and marketing budget in detail
- We will walk through your home together, and we’ll advise
you how to present your property to maximize its selling
price. Some improvements are worth it, and some are not!
- We use professional photographers and graphic designers
to photograph your home, produce Virtual Tours, and create
impressive print advertising materials.
- Contracts are complicated, and intimidating. You don't
want to go to a closing with some doubts. You will have
the full benefit of our real estate experience and knowledge
for a smooth and successful closing. Do not sign on any
dotted lines without asking us first!
- We will make sure you conform to any and all Texas statutory
disclosure requirements. We will also inform you of any
inspections that you should consider having done ahead of
time to smooth the negotiating process with buyers, and
to ensure a successful escrow and closing.
- You pay no up front costs for our services! So
you can bet that we will work hard to get your home sold,
for as much as this market will possibly bear. We’ll also
work within your time frame and your needs. For example,
sometimes it can be hard to sell and move out of your current
home, and buy and move into a new home, all at the same
time! We can help smooth this out.
Call or email us. Ask for a free In-Home Presentation.
We will come to your home or office and present you a plan
that details exactly how we’ll market your home. There is
absolutely no obligation, so don't let this opportunity
Call or email us for help, or to have your questions answered. There are no dumb questions! Fill out this form and we'll get right back to you...
Your privacy is important to us! We will never distribute your contact information to a third party.